
PEPSI BY LARGE FORMAT
ABOUT
Behind the Great Refresh is an intimate, fast-paced documentary following fashion designer and 3D artist Jackson Cowden during his high-profile collaboration with Pepsi on the "Pepsi Pulse" collection rebrand. Filmed in a raw, run-and-gun filmmaking style, the project captures Jackson’s intense creative journey as it moves from the studio to the stage, from the initial garment fabrication and intricate 3D asset creation to the final runway show. Set against the iconic backdrop of the Sydney Harbour Bridge, the film beautifully captures the high-stakes culmination of this partnership, showcasing the perfect fusion of live, physical fashion and larger-than-life digital 3D elements synchronized across the big screen.








