Commissioned by Mercedes-Benz and inspired by a viral post from Large Format Co-founder Girard Hicks, this social campaign flips the script on traditional automotive pieces. The project places the AMG GT 63 Coupé in an everyday car wash, using strategic visuals to highlight the vehicle's sleek features. Driven by a vibrant original soundtrack by producer Felt (Zak Cupido), the film utilizes rhythm, bold color, and elevated cinematography to capture a distinct vibe that commands attention on social feeds.