
TYSHAWN CONCEPT BY LARGE FORMAT
ADIDAS - TYSAHWN CONCEPT CAMPAIGN
ABOUT
A fusion of authentic skate culture and high-end commercial execution, this Adidas Tyshawn concept film redefines the classic skate advert. The project captures the skater's tricks and how he moves smoothly throughout Melbourne’s urban landscape, seamlessly intercutting on-location skating with polished studio product shots and dynamic VFX that highlight the shoe's design. Tying the visuals together with a fast-paced soundtrack, the final piece is a rhythmic and visually compelling showcase of modern street skating.








